BLUEPRINT
[Art Direction, Branding and Graphic Design] Underground Electronic Music Event located in the heart of South West Wales
Inspired by the golden age of raving, a marriage between the raw nature of dance and the more ephemeral nature of altered states of consciousness.
The iconographic logo was made intertwining DNA stands around a central point. DNA is the Blueprint of the Human Body through full immersion into the dance altering the molecular makeup of your whole being. This logo also acts as a portal through which to see through a new way of being.
Secondary visuals such as the clouds and the panther were used to create an oxymoron between the ethereal, dream-like, floating nature of the sky above and the fast-paced rhythmic movement of an organic body beating with blood and instinct.
A gridded background is an ode to the hay-day of rave posters used to create environments and dreamscapes, while still having its place here acting as a geometric base for designs as in actual blueprints used by architects.